About Us

Our Story

Green Meadows Beef was founded by the Carey family in 2012, with the dream to take the grass-fed Angus beef they farmed and deliver it direct to families all across New Zealand.

The three generations of the Carey family have farmed the Green Meadows land for the past 120 years. The 420 acre (170ha) farm is located south of Opunake in Coastal Taranaki, and today services an award-winning online & export business and Butchery store in New Plymouth.

Our Promise

Our business aims to answer some of the tougher questions consumers are faced with today:

  1. Where does our food come from?
  2. Who grows these products?
  3. Are the animals cared for?

Our unique location, between the majestic Mount Taranaki and the Tasman Sea, and alongside the Taungatara Stream, contributes to the superior quality products we produce. Our Angus steers live free range, happily grazing on grass grown in rich volcanic soil that’s been lightly salted by the sea, and drinking potable fresh mountain water from the local community water scheme.

From pristine farm conditions to animal welfare and sustainability practices, our promise is to connect consumers with our premium, ethical and fully traceable Angus Beef.

About Us


Innovation doesn’t stop here at Green Meadows. We are constantly looking for new ways to evolve, improve, develop and produce so we can keep bringing fresh, exciting & delicious products to our loyal customers.  

This is one of the reasons why we're always looking to collaborate with exciting brands and people to create new and innovative, tasty product. This was proven in our successful 6 year partnership with renowned NZ Chef, Michael Van de Elzen. This strong partnership saw the launch of the Good From Scratch Angus Beef Burger, Meatball & Skewers range – successfully sold in supermarkets across New Zealand and winning a finalist award in the NZ Food Awards in it's launch year in 2017.

“I’ve been working with Green Meadows Beef since 2016 to create healthy burger patties, meatballs and skewers that don’t compromise on taste. I was initially drawn to the Green Meadows team because I loved the family approach and importantly, I respected the way they farmed. We’ve continued to have a strong working relationship based on a mission of delivering quality food for Kiwis, and we’re committed to bringing New Zealanders a healthy alternative when it comes to making delicious meals at home, from scratch.” - Michael Van de Elzen

Our Team

Joe and Margy Carey, and their sons, Nick, Brent and Karl, are all involved in the family business today. In addition, a team of 20+ employees are based on-site in Waiwhakaiho, New Plymouth.

At the heart of it all is our hardworking production, logistics and customer service staff. Our trade qualified team of butchers and packers work day & night to ensure you receive premium cuts, delivered fresh.  They are supported by our office staff who you can learn more about below.



Co-Founder / General Manager

Since quitting his day job to jump onboard, Nick has been responsible for the day-to-day running of Green Meadows Beef. You'll find him at trade shows, doing supermarket cooking demonstrations or sometimes working in The Butchery. When he isn't at work, Nick is a group fitness instructor.


Operations Manager

Gavin is responsible for all aspects of the purchasing and production journey. He ensures the team are getting your order to your door. Gavin comes to us from a freight background which is particularly helpful sending product all over the country. When he isn't at his desk, you'll likely find him in the surf.


Logistics Manager

From planning and organising dispatch, to liasing with admin and production, Joaquin manages all logistics to ensure our customers needs are met successfully. If he’s not sneaking in a quick surf before work, then after hours you’ll find him behind his camera lens as a freelance photographer.


Butchery Superstar

Glenda is the backbone to our Butchery; a friendly face you'll meet when visiting the store. Glenda has a background of strong customer service and retail experience from her time as owner of Living Trends. Glenda’s favourite cut? Proudly moved from Scotch to Sirloin

Joe / Michael

Co-Founder / Farmer / Knife Hand

Joe handles the farming operation to ensure that the beef is top notch. He is also 'in training' on the knife and helps out the butchers with small goods production. He enjoys riding his bike and anything to do with rugby.



Leanne is our friendly voice at the end of the phone taking care of all of our online orders. With a background in dispatch and logistics in a multinational food business, she is enjoying whipping us into shape. When not kept busy at work, Leanne is even busier with her family and running of their drystock farm.


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